It's 80 years since Procter & Gamble arrived in the UK - originally set up in Cincinatti, USA in 1837 by an English Candlemaker and Irish Soapmaker who brought floating soaps to market moving on to laundry detergents and washing up liquid ; a saviour to housewives everywhere!
We see their products everywhere : Pampers, Tampax, Duracell, Gillette, Fairy er Pringles... some of which I use and some one which I choose alternatives for - sometimes feeling overwhelmed by the massive machine of brands and starting to choose very carefully... thinking of a positive impact on the planet. In either case, P&G have given us this choice to begin with, and 80 years on has challenged us to see if we could have coped before these products!
The challenge involved experiencing a day in the life of a typical 1930s mum - no washing machine, no batteries, no phone, laptop and undertaking domestic chores pre-convenience products. We were sent a pack and given 6 tasks including preparing our Beauty Regime, Washing the dishes with grated carbolic soap and scrubbing laundry by hand on a washerboard all in the realities of modern life where I fell I'm constantly running about! It wasn't as glamorous as it could have been - I envisioned a day of delightful properness and domestic bliss. Find out how it went:So - I think it went rather well - it brought me more into touch with my domestic side and I enjoy spending more and more time with physical things and spaces rather than on the computer! Though it may be about changing how you interact with objects- you'd definitely need to be more organised to fit all the tasks into your day. But it was a pleasure. I admire the 1930s woman and perhaps understand that they weren't as manic as us lot because they took the time to do everything and cherished the act of preparing the home life, serving her husband and bringing up the family... instead of finding a million and one other things to get stuck into... But modern ladies have far too many other things to think about ;)
The beauty regime was pretty much the same as I do now so no much change there but I missed my eyeliner and deoderant... I also cheated and didn't try washing my hair with soap -too scary, but they probably only washed it a couple of times a week ;) The cooking from scratch was OK as we pretty much do that anyway - but we just had a normal dinner that we realised came from all over the world... not very 1930s?
|More home-made dinners, More washing up|
And I spent more time actually playing with Leon and introducing him to new games rather than flashing noisy toys.
|Tea parties were all the rage in the 1930s|
|Your slippers are under the armchair dear|
What will happen in the next 80 years I wonder...
Learn how to live with fewer things and less mess?
I'm anxious about the large quantity of chemicals and packaging that these wonderful products are bringing to the earth and wonder if we can create uniform and reusable packaging that can be used for various brands - ie. take the Fairy Liquitabs box bag to the supermarket/for a refill - similar to the Ecover concept of washing up liquid, or the German beer bottle or milkan idea.